Swatch x Omega brings together two iconic brands in the bold MoonSwatch collection, launched in March 2022 as an accessible reinterpretation of the legendary Omega Speedmaster . The series combines the signature Moonwatch silhouette and design elements—such as the tachymeter scale bezel, counters, and asymmetrical case aesthetic—with Swatch’s innovative bioceramics , which bring lightness, matte texture, and a contemporary feel.
The collection features models that pay homage to celestial bodies: each piece features a palette, textures, and graphics inspired by a planet or star (including the Moon and the Sun), along with matching straps and details that reinforce the theme. The watches are co-branded as Swatch x Omega , integrate reliable quartz movements, and maintain proportions and visual codes that directly evoke the Speedmaster's astronaut history, but with a playful and colorful approach designed for a wide audience.
Since its unveiling, the MoonSwatch collection has generated significant media and collector interest, establishing itself as an example of collaboration between fine watchmaking and popular design. Its design blends authenticity (design components inspired by the Moonwatch) with material innovation (bioceramics) and an accessible spirit. Originally available in Swatch stores and select retailers, the collection continues to be hailed as an iconic piece of contemporary co-branding and culturally relevant within the watchmaking world.
