SWATCH X BLANCPAIN is a collaboration that reinterprets the legacy of Blancpain’s legendary Fifty Fathoms diving watch in Swatch’s accessible and contemporary aesthetic. The collection combines the heritage of Swiss fine watchmaking—represented by Blancpain—with Swatch’s experimentation with materials and color, offering pieces with clear diving design cues: a rotating bezel, legible indexes, and a distinct nautical character.
Made with modern materials such as Swatch's signature bioceramic , the collection features lightweight and durable cases, dials that play with marine tones and luminous contrasts, and straps designed for everyday comfort. The models retain details that pay homage to Blancpain's heritage—finishes inspired by the underwater world, understated typography, and prominent hands—but are adapted to a more casual and colorful offering that makes them more accessible to a wider audience.
Some releases have been designed as special editions or limited series, with packaging and branding elements that underscore the collaboration between the two brands. The result is a proposal that appeals to both fans of classic watchmaking and those seeking an iconic watch design with a contemporary, casual feel.
