POP MART

POP MART is a leading brand in the world of designer toys and collectibles, known for its blind-box vinyl figures that combine kawaii aesthetics, urban design, and artistic collaborations. Its collections, starring popular characters such as Molly , Pucky , Dimoo , Labubu , and Skelly , offer themed series, color variants, and limited edition or chase pieces that fuel the excitement of collecting.

The POP MART experience is supported by frequent releases and omnichannel strategies: its own stores and pop-ups, blind box vending machines in shopping centers, and online sales that facilitate global access. The brand combines creations from independent artists with collaborations and licenses, expanding its international reach and creating special editions for fairs and events. Collectors value both the aesthetics and rarity of the pieces, fueling an active dynamic on social media, forums, and the secondary market.

Founded in 2010, POP MART gained momentum throughout the 2010s and established itself as a cultural phenomenon among young people and design enthusiasts. Its releases are typically seasonal or themed and often include capsule series and exclusive figures for stores or events, which maintains renewed interest among the community. Furthermore, the brand focuses on carefully crafted presentations, collectible packaging, and visual storytelling that enhance the perceived value of each figure.