The NB 990 collection celebrates an iconic New Balance silhouette that combines running heritage with an urban aesthetic. Originally released in 1982 , the 990 has established itself as a symbol of quality thanks to its premium construction (many versions produced in the USA), durability, and comfort for everyday wear and light workouts.
Built on a foundation of engineered suede and mesh overlays, the 990 offers a blend of breathability and structure that maintains shape and provides support. The ENCAP cushioning system in the midsole—combining an EVA unit with a polyurethane frame—ensures responsiveness and stability with every step, while the rubber outsole provides durable traction. The result is a shoe that functions as both a neutral running shoe and an everyday style piece.
Design and Presence : The 990 is recognizable by its robust yet balanced profile, overlay details, and iconic lateral 'N'. While classic gray remains the historical reference, the collection includes modern palettes and limited editions that refresh the silhouette without sacrificing its DNA. New Balance frequently releases technical updates and special collaborations, keeping the 990 relevant season after season.
Who's it for : Perfect for those looking for a combination of technical comfort and timeless style: runners who prioritize neutral stability, lifestyle lovers who value 'Made in USA' authenticity, and sneaker collectors who appreciate exclusive releases and colorways.
In short, the NB 990 is a collection that blends tradition, technology, and urban presence, offering a consistent user experience and an aesthetic that transcends trends.
