NEW BALANCE brings together tradition and innovation in a collection that combines retro aesthetics with technologies for everyday performance. From reissued iconic silhouettes to technical innovations, the collection features advanced cushioning ( Fresh Foam ), responsive propulsion ( FuelCell ), and stability systems like ENCAP and ABZORB , designed for both running and urban use and training.
The offering includes classic models reworked into contemporary versions (the 574, 990, 327, 550, and 9060, among the most popular) and premium Made in the USA/Made in the UK lines that stand out for their materials and craftsmanship. New Balance also introduces skate (Numeric), functional training, and lifestyle versions, as well as wide-sizing options, reinforcing its focus on fit and comfort.
The brand maintains recurring collaborations with renowned designers and labels, offering exclusive colorways and reinterpretations of its icons. At the same time, it incorporates efforts toward sustainability through the increasing use of recycled materials and more responsible production processes, reflecting global footwear trends.
Design and versatility: The collection balances retro, minimalist lines with visible technical details (powerful midsoles, durable rubber outsoles, leather construction, and technical mesh), adapting to both runners and consumers looking for everyday style.
