PUMA LAMELO is LaMelo Ball's signature collection, created in collaboration with PUMA, combining a striking streetwear aesthetic with on-court performance. Inspired by LaMelo's unique style and personality , the line includes footwear, apparel, and accessories featuring vibrant colors—often reminiscent of the Charlotte Hornets' kit—and graphic details referencing the player's number and identity.
The collection debuted with the MB.01 model, following LaMelo's signing with PUMA in 2020, and the family has since expanded with new silhouettes and special editions. The products prioritize the combination of versatility and support: their design seeks to offer reactive cushioning , optimized traction , and a stable fit for dynamic baseline play, while also providing comfort and an urban look for everyday wear.
Aesthetically, the collection blends bold lines, contrasting color combinations, and prints that reflect LaMelo's personality. Signature logos—such as the "MB" monogram and the iconic PUMA formstrip—appear alongside number motifs and graphics inspired by basketball and lifestyle culture. Additionally, PUMA frequently releases collaborations and limited editions within the LaMelo family that celebrate sporting moments and cultural references.
Designed for young players and streetwear enthusiasts, the PUMA LAMELO collection offers options for both the court and everyday wear, establishing itself as a contemporary offering within the sports footwear and apparel catalog. Its market presence has been maintained through ongoing releases and special colorways that reinforce the player's identity.
