NIKE represents a global collection of footwear, apparel and accessories that combines athletic performance, urban design and textile technology. Founded in 1971, the brand is distinguished by iconic lines such as the Air Max , Air Force 1 , Dunk and the Air Jordan family , as well as running models such as the Pegasus series and high-performance sneakers with ZoomX foams and React cushioning . The offering ranges from technical running and basketball footwear to lifestyle collections and limited-edition collaborations with artists and designers.
NIKE is committed to material and process innovation: technologies like Flyknit (seamless knitting) and air-cushioned cushioning systems are recurring hallmarks. The brand also promotes sustainability initiatives, with programs to reduce emissions and use recycled materials in specific collections. In the digital ecosystem, platforms like the SNKRS app and personalization services (Nike By You) manage exclusive launches and customized editions for global consumers.
The collection is constantly updated with reissues of classics, new colorways, and capsule collaborations; many releases are made through scheduled drops or special events. In addition to footwear, the line includes technical apparel (jackets, tights, and T-shirts with high-performance fabrics) and accessories (backpacks, caps, training gear) designed for sports and urban wear. For those looking for streetwear icons or performance training, NIKE offers a broad offering, backed by decades of history and continuous innovation.
