JORDAN 1

The Air Jordan 1 is an iconic collection that has reinvented basketball sneakers since its original release in 1985. Designed for Michael Jordan with signature Air on the sole and the iconic “Wings” logo, the silhouette has cemented itself as a mainstay of streetwear and sneaker culture. The collection includes High , Mid , and Low versions, as well as modern reinterpretations and special editions.

Classic colorways—like Chicago , Bred , and Royal — sit alongside experiments in materials (smooth leather, patent leather, suede, and mixed combinations) and premium finishes. The Jordan 1 isn't just popular on the court: its collaborations with designers and fashion houses have brought the silhouette to new audiences. Influential collaborations include projects with Off-White (Virgil Abloh), the couture collection with Dior (2020), and joint releases with artists like Travis Scott , in addition to collaborations with retailers and brands like Union LA or Fragment .

The release strategy includes retro reissues, limited drops, and exclusive versions that maintain high demand and consolidate their value as collectibles. Jordan Brand also explores thematic reinterpretations, artistic collaborations, and variations adapted to contemporary trends, while maintaining the original essence: a versatile, instantly recognizable silhouette with a strong cultural presence. Ideal for both collectors and those seeking an iconic sneaker that transcends generations, the Air Jordan 1 collection continues to set the pace for urban footwear and sportswear.