ONITSUKA combines Japanese sports heritage with a contemporary approach: a collection that celebrates the brand's icons—like the iconic Mexico 66 —and reimagines them with contemporary materials and finishes. Born from the tradition started by Kihachiro Onitsuka in 1949, the line combines low-cut silhouettes, classic crossover side stripes, and a minimalist aesthetic that works equally well on the street as it does in more polished urban looks.
The collection features leather, suede, and technical fabric constructions, soles optimized for everyday comfort, and thoughtful details like visible stitching and color palettes ranging from neutral tones to vibrant combinations in limited editions. ONITSUKA also collaborates with international designers and brands, resulting in creative reinterpretations of historic styles and exclusive capsules that blend fashion and performance.
In response to current trends, many releases in the collection incorporate sustainable materials or more responsible production processes, as well as improved support and cushioning to adapt to contemporary urban use. Although deeply rooted in its sporting heritage, ONITSUKA is projected as a lifestyle offering: perfect for those seeking a sneaker with identity, comfort, and heritage. The collection continues to be updated through new releases and collaborations, keeping classic references alive and offering reinterpretations for each season.
